Posted by Hugh Morris on Aug 20, 2020

While we are waiting for job orders to pick up this fall, you can use Constant Contact to keep in touch with your prospects. It is an email marketing program that is simple to use and inexpensive. All you need to do is create an Excel spreadsheet with the email addresses that you have in your files for prospects you haven’t been in touch with for a while.

You also need the person’s first name. With your main prospects it may be better to send them a Word email that you customize for each contact.

I created a simple message on how to reopen your office. Two of the links are to American sites. In Constant Contact they use buttons for the links, which are fairly easy to set up. When you start with Constant Contact, they help you create a template and you’ll need some help creating the buttons. Their technical support is very good at helping you get up and going.

Also, they track who has opened your email and who has clicked on the links, without people knowing they are being tracked. It is key to allow prospects to opt out easily, however the unsubscribe link is in the small text at the bottom of the email. Therefore, I have highlighted the unsubscribe at the start of the email. Please feel free to give me a call for how to set it up. I am Hugh Morris, NPA 7408.

Attached is the PDF of the Constant Contact email.

Below is a sample Word Email with the Links:

How to prepare to Safely re-open your office

Post-Coronavirus Resources and Guides

Bill,

I hope you; your family and coworkers have been safe through this unprecedented time.

I reached out to you previously regarding your plans to hire new members of your team.

Listed below are resources below that may help you as your business returns to normal and you return to the office.

Ten Creative Office Space Fixes to Keep Workers Safe after COVID-19

https://www.uschamber.com/co/start/strategy/office-furniture-ideas-keep-workers-safe-covid-19

12 Ways to Prepare Your Office for Post-Coronavirus Reopening

https://www.uschamber.com/co/start/strategy/how-to-prepare-offices-for-reopening

Plan out an anticipated schedule of pre-opening tasks. From deep-cleaning and sanitizing to rearranging furniture to encourage social distancing and make a list of everything you'll need to do to get your business and office ready:

  • Employees: Explain details of the changes, new work practices and guidelines for health and safety

  • Customers: Use multiple channels to ensure your message is widely received and reinforced

  • Vendors/Partners: If you plan to continue working together as your business reopens, let them know what you might need to change about your working relationship