I just Googled, "Leveraging Association Membership and here is what came up. A good reminder to all members.
Here are 10 ways to grow your business by leveraging an association membership:
1) Attend the events and get to know as many members as possible MY NOTE: Meetings coming up in NYC and New Orleans to name just 2.
2) Join a committee or the board
3) Advertise in the association publications MY NOTE: Every job and candidate you post is an advertisement!!!
4) Ensure that your information is up-to-date in the member directory MY NOTE: Please review what you have on Matchmaker!
5) Purchase the member list and market to members via direct mail, email, etc… MY NOTE: It is free. Use Matchmaker to promote yourself and your firm.
6) Sponsor an event
7) Host an event at your location. MY NOTE: Ask your Area Leader is you can host a lunch or coffee for members nearby.
8) Cold call all of the members, being sure to mention your membership. MY NOTE: Introduce yourself to new members. Just added 25 new IPA members, fyi.
9) Develop a special offer or discount just for members. MY NOTE: Have you considered a special "First split with me and I will pay the brokerage out of my side."???
10) Put the associations logo on your website MY NOTE: No brainer...done by only about 3% of members.
Leverage! Invest a few minutes and get years of value.