If, like most recruiters, you rely heavily on a certain networking platform, you should be aware that there has been a huge increase in LinkedIn account hacking over the past 90 days.
A colleague of mine experienced this in the past couple of weeks and it is still not resolved. It started when his Facebook account was hacked, with the hacker actively sending messages to his connections. Unfortunately, this led to the hackers accessing his LinkedIn account and effectively locking him out of it. Reporting it to LinkedIn has been a slog, with no real answers and his case being moved among multiple departments. Unfortunately, this activity is on the rise with some users reportedly even having to pay the hackers a small ransom in order to regain control of their account. And in some cases, this appears to be permanent, leaving a user with no ability to ever regain access to their account, followers, content, etc.
This gives me an opportunity to use one of my favorite phrases: “Never build on rented land.” In much the same way as you wouldn’t build a deck or addition to a house you are renting, it’s also unwise to build your digital assets on rented land, e.g. LinkedIn. If you find yourself the unfortunate victim of LinkedIn account hacking, you can easily lose years of activity and connections, especially if the only way you are connected is through LinkedIn. The same is true if they decide to change their terms or service, or sunset a feature, or make any changes that impact your ability to business as usual. So my first advice is to make sure you are building connections outside of the LinkedIn ecosystem. You can do this via lead capture forms on your website, offering gated content that is shared after an email address is provided, direct mail, phone calls, and more. What’s important is that your contacts and content are in an environment that you own and control, and that has appropriate security measures in place.