Posted by Veronica Blatt on Nov 15, 2023

If you're struggling to figure out practical applications for using AI within your office, here are some things I'm doing regularly with Jasper AI. Jasper AI is a powerful writing assistant that uses artificial intelligence to generate creative content like social media posts, blog entries, and more. It can pull in real-time data from the web for fresh, relevant content.

Here are some of things I'm doing on a regular basis with Jasper:

  • Using the Chat feature to read the articles that are included in Clearview Social and write an appropriate accompanying comment for use on social media. This saves me a couple of hours of work each week.
  • Writing some of the blogs that you see on npaworldwide.com, and I'm willing to bet you can't tell which ones I wrote versus which ones Jasper wrote. That's because Jasper also has a "brand voice" that learns our corporate writing tone and style, and creates new content to match. Check out this and this ... which one do you think I wrote?
  • Writing subject lines for almost all of our marketing-related emails. Subject lines and headlines are just not my strong suit. Jasper is great.
  • Improving prewritten content (my own or others') using the Content Improver
  • Writing the introductions to press releases
  • Writing marketing emails using Jasper's AIDA (Attention-Interest-Desire-Action) and PAS (Problem-Agitate-Solution) frameworks

There are literally dozens of other features and templates available. It saves me time and helps me focus on things that I'm good at, or that are a higher priority. We use the Teams subscription which includes 3 seats. A free 7-day trial is available. I would love to answer any questions you have about using Jasper - contact me by email or phone, vblatt@npaworldwide.com or +1 616 871-3323.