I read a good article in The Staffing Stream (from Staffing Industry Analysts) this week about how to talk about your service in terms of value instead of price, and some pricing strategies recruiters can borrow from other industries. There are some great ideas to consider for your businesses. Here's an excerpt:

By adapting strategies from other industries, you can confidently set your prices in a way that communicates the value you create and encourages customers to pay more.

Leaving Money on the Table

There are three ways recruiters end to leave money on the table. First, most take a “one price fits all” approach to pricing their service. In reality, there’s no such thing as an average customer, so hiring managers are either going to think your price is too high (and push you down) or too low (and you miss out on income).

Read the full article here