Dear Nicky,

I hear there is a service available through NPA to help me share information on LinkedIn. What can you tell me about it?

Marketing in Mackinaw City

Dear Mack,

Great question! NPAworldwide has been involved in a pilot program using a service called ClearView Social to help members (and us) share content socially. The pilot has ended and there is enough interest from users that we have expanded the availability to the entire membership. This is an easy-to-use service that allows you to share content to your personal LinkedIn, Twitter, and Facebook channels with a single click. It's a great way to ensure you have regular, fresh content on your social channel - and for anyone in the network who is blogging or creating other original content, it's a great way to amplify the sharing of YOUR content as well.

Here's how it works:

  1. Tell us you're interested, and add as a "safe sender" in your email. There is a FREE 60-day trial period available to help you evaluate the service. You'll receive an invitation email to activate your account by connecting your LinkedIn credentials.
  2. Send the URLs for any original blogs or articles that you have written to either Veronica Blatt or Liz Carey at NPA HQ.
  3. Each week, typically late Tuesday US ET, you will receive ONE email from us with 6-8 pieces of shareable content. This generally breaks down as 2 blog posts from NPAworldwide, 1 marketing post to promote your membership, 2-3 blogs/articles written by other members, and 1-2 articles from relevant third-party sources.
    1. When you receive the email, simply click the SHARE ALL ARTICLES button at the top of the email. If you have connected your personal Facebook account, articles will be shared immediately to that platform. Articles will be scheduled for staggered posting (over several days) on your LinkedIn and Twitter accounts. ClearView Social uses a proprietary algorithm to determine the day/time when your posts are likely to get the most views.
    2. If you do not want to share ALL the articles, you can individually share them by opening a dashboard. This also allows you to customize the channel, content, and manually select the day/time if you'd like.

It's extremely fast and simple to use. Members are reporting tremendous increases in traffic to their LinkedIn pages as well as new connections. Others are reporting big jumps in traffic to their websites as the result of the additional content sharing.

This IS an add-on (fee-paid) service from NPAworldwide. After your 60-day trial period, billing is implemented at the very modest cost of US $15/month per office (unlimited users). That's less than $200 year for new, regular content that you don't have to spend time curating. Please contact Veronica Blatt to sign up!


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