During the NPAworldwide conference in Philadelphia, we introduced the rebrand of our regional conferences under a new, unified identity: PowerUp. Each event will carry a regional designation to reflect its location and audience:
- PowerUp Americas
- PowerUp EMEA
- PowerUp Asia
- PowerUp Australia + NZ
This change is about more than just a name. The PowerUp brand brings our conferences together under one cohesive banner—strengthening the visibility and consistency of NPAworldwide events while continuing to honor the unique experience of each region.
Each regional PowerUp event will be distinguished by its own color within the new logo system, providing a clear connection to both the global network and the local flavor that makes each gathering valuable.
The rebrand reflects our commitment to:
- Reinforcing NPAworldwide’s position as a global network of high-performing recruitment professionals.
- Making it easier for members and prospective members to identify and engage with our events.
- Elevating the professionalism, energy, and impact of every conference experience.
We believe this refreshed identity will strengthen recognition, enhance member engagement, and better position our conferences as essential touchpoints for growth, learning, and collaboration across the network.