Dear Nicky,
I've been waiting to make some updates to my website because I heard that NPA is going to have a new logo. Any word on when that will be available?
Branding in Borculo
Dear Borculo,
Good news! We launched our rebranding last month and have been steadily making new materials available for members, including new logos, email taglines, Zoom backgrounds, and LinkedIn images. More items are in the works and will be released throughout the year. We also have a brand toolkit that members can use that has some suggested copy plus details about correct logo usage. You can find these items in the Documents folder via the NPA Central dashboard - look for folder #5 - Marketing Materials.
We are definitely asking members to update our logo as soon as possible. We've got a pretty significant investment in the new look and want to make sure it's not diluted by having multiple logos in circulation.
As you think about how and where to focus your time for updating our logo, start with the things that are free and/or simple:
- Your LinkedIn cover image
- Email signature
- Zoom background
- Website - especially if you are paying a developer to make these changes for you.
As always, please contact Veronica Blatt at NPA if you have specific branding or marketing questions.
Nicky
send letters to: nanderson@npaworldwide.com